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Magento 2 to WordPress Re-Platforming

Migration from Magento 2 to WordPress

Background

In October 2025, a Gas Industry client utilising Magento 2 approached The WebCo to explore alternative platform options. Their requirements had evolved, and they no longer needed the extensive e-commerce functionalities offered by Magento 2. Instead, they sought a lightweight, cost-effective solution that would reduce maintenance expenses while retaining the existing website design and user experience.

Challenges with Magento 2

  • 01

    High Maintenance Costs

    Magento 2 required extensive development resources, high hosting costs, and frequent updates.
  • 02

    Complex Backend for Non-Technical Staff

    Managing product catalogues, orders, and customer accounts was cumbersome.
  • 03

    Performance Issues

    Slow loading times affected customer experience and order processing efficiency.
  • 04

    Limited Content & Marketing Capabilities

    The client needed a more content-driven approach for SEO and customer engagement.
  • 05

    Scalability Concerns

    Magento 2 was proving too complex for their business needs, with features they were not utilising.

Project Objectives

The client’s primary goals included:

Our Approach

Our initial step involved a comprehensive assessment of the client’s updated requirements. We evaluated various non-e-commerce platforms, including Laravel and WordPress (without WooCommerce), analysing their advantages, limitations, and overall cost-effectiveness. Based on this analysis, WordPress was determined to be the optimal solution, offering flexibility, ease of use, and cost efficiency.

Solution Overview

The re-platforming process involved the following key phases:

Planning & Requirement Analysis

The planning phase focused on defining the new website’s requirements. Since this transition primarily involved feature removal rather than new functionality development, we conducted in-depth discussions with the client to align on expectations. These discussions were meticulously documented to ensure clear communication with the development team.


Using detailed documentation and process flow diagrams, we mapped out the transition plan, ensuring the retention of essential functionalities while systematically removing e-commerce components.

Database Migration

We opted for a manual migration approach to ensure accuracy and consistency. Key product information, including name, price, images, and descriptions, was carefully transferred from Magento 2 to WordPress. A dedicated tester reviewed each listing to maintain formatting, visual appeal, and alignment with the original data.


Some of the data we migrated included

Front-End Migration

To uphold brand consistency, we meticulously replicated the Magento 2 website’s design within WordPress. This involved:

Client Communication & Training

Prior to launch, we provided comprehensive training sessions for the client’s team, ensuring they were proficient in managing the new WordPress CMS. Training resources included hands-on demonstrations, step-by-step documentation, and dedicated support for a smooth transition.

Front-End Migration

We successfully replicated the look and feel of the Magento 1 website within WordPress while implementing necessary design and functionality enhancements. This improved the overall user experience while maintaining brand consistency.

Client Communication & Training

Before launching the new system, we worked closely with the client to ensure they fully understood the updated CMS. We provided comprehensive training and support, equipping their team with the knowledge needed to navigate and manage the new platform effectively.

Development Process

We implemented an Agile development methodology to maintain flexibility, foster continuous improvements, and enhance collaboration with the client:

Testing & Quality Assurance

To ensure a seamless transition, we conducted extensive testing across multiple stages:

Go-Live & Post-Deployment Support

The go-live phase was meticulously planned and executed during business hours to ensure immediate support availability. Post-launch validation included:

Results & Business Impact

Conclusion

The Magento 2 to WordPress re-platforming project successfully addressed the client’s need for a more cost-effective, user-friendly, and performance-optimised solution. By carefully preserving the website’s design and user experience while eliminating unnecessary e-commerce functionalities, we ensured a seamless transition that aligned with the client’s evolving business goals.


The migration resulted in significant cost savings, improved site performance, and enhanced content management capabilities, empowering the client to focus on SEO and customer engagement. Through a structured development process, meticulous testing, and ongoing client collaboration, we delivered a streamlined platform that meets the client’s needs while maintaining scalability for future growth. This project highlights the effectiveness of strategic platform selection in optimising digital presence and operational efficiency.

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Email Address
partners@thewebco.co.nz

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0800 444 000

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