MYOB Exo Case Studies
The WebCo’s client is a thriving medium-sized business specialising in floral arrangements and decorations with a focus on quality products and exceptional customer services. They choose to use MYOB Exo as it provides a comprehensive suite of modules to manage different aspects of business operations, including finance, inventory, sales, CRM (Customer Relationship Management), manufacturing, and more.
Challenges
As our client expanded its operations, it encountered challenges in managing various aspects of its business efficiently. Manual processes for inventory management, sales tracking, and order processing were time-consuming and prone to errors. Moreover, the lack of integration between their eCommerce platform and internal systems led to discrepancies in product information, pricing, and inventory levels. Integration with MYOB Exo bought about the following challenges:
- Need for a scalable and efficient system capable of handling vast amounts of data in real time.
- Ensuring the MYOB Exo APIs were maintained and upgraded anytime there was a website upgrade (In this particular case with Magento 2).
- Establishing seamless integration between MYOB Exo and Magento 2.
- Customising MYOB Exo to meet the client's needs.
- Ensuring accurate synchronisation of product data between the two platforms.
Approach
Our approach involved customising MYOB Exo Business to meet our client’s specific requirements. Custom code was developed using MYOB Exo APIs to integrate with the client’s eCommerce platform, Magento 2. Some of the key solutions provided via the APIs included:
Product Sync
- Products were seamlessly synchronised from MYOB Exo to Magento 2, ensuring consistency in product information, images, prices, and stock levels across both platforms.
Order Sync
- Orders placed on the Magento 2 platform were automatically synchronised with MYOB Exo, enabling real-time order processing and inventory management.
Customer Sync
- Customer information was synchronised between MYOB Exo and Magento 2, facilitating personalised marketing campaigns and improving customer relationship management.
Pricing Sync
- Pricing policies and product price groups were synchronised from MYOB Exo to Magento, ensuring accurate pricing information for customers.
Retry Mechanisms
- Retry mechanisms were implemented to handle connection failures when synchronising job orders from Magento to MYOB Exo, ensuring no order failures due to technical issues.
Stock Level Sync
- Product stock levels were synchronised from MYOB Exo to Magento on a daily basis, enabling customers to view accurate stock availability when making purchases online.
- This particular client is just one of our many clients who use MYOB Exo as their ERP system where we implemented custom code using the MYOB Exo APIs in many different situations.
Outcome
The integration of MYOB Exo with Magento enabled The WebCo to streamline our client’s operations and improve efficiency across multiple aspects of the e-commerce business. Specific client requirements were met using custom code in conjunction with the MYOB Exo APIs.
The outcome of implementing custom solutions made it possible for our client to;
- Leverage the inventory management capabilities within MYOB Exo.
- Improved customer relationship management.
- Provide seamless synchronisation of products, orders, customers, price groups and policies uniquely tailored to the requirements of the client between MYOB Exo and the website.
Conclusion
By leveraging MYOB Exo Business and integrating it with their eCommerce platform, Magento 2, our client successfully streamlined their business operations, improved efficiency, and enhanced customer satisfaction.
The partnership between The WebCo and our client has exemplified the power of tailored solutions and seamless integration. By harnessing the capabilities of MYOB Exo and Magento, we addressed various challenges with a strategic approach, leveraging custom code and APIs to synchronise operations efficiently.
Our collaborative efforts resulted in:
- A streamlined e-commerce ecosystem
- Enhancing inventory management
- Seamless customer relationship management
- Synchronisation of crucial data between platforms.
As a result, our client now operates with heightened efficiency and precision, empowered to deliver exceptional products and services while navigating the dynamic landscape of online commerce. This successful collaboration underscores the value of innovative solutions and client-centric approaches in driving business excellence.